In line with JCDecaux’s sustainable development strategy, the campaign is part of JCDecaux’s Nurture Program, a program within the company which partners up with start-ups and scale-ups across Europe to help them scale their brand through high-impact, high-trust out-of-home media.
With new users joining across Europe with this campaign, we will be able to plant millions more trees and expand our critical work of regenerating forests around the world." Our audience is uniquely young and active and growing rapidly, with 3.9 million users already in France alone, but we need our movement to grow even faster to keep pace with the climate emergency. Their support on this campaign means we can reach millions of new Ecosia users. Both partners are committed to Net Zero, and have their own ambitious targets to tackle the climate crisis.
#Ecosia app tv
Hannah Wickes, CMO at Ecosia, commented: “‘ Weird Search Requests’ is our first major out-of-home and TV campaign and we couldn’t be happier to be working with such engaged partners as JCDecaux and Sky Media. Digital panels will display a search on the Ecosia app, localised to the neighbourhood they are displayed in.
#Ecosia app license
It shows Ecosia users making unusual searches on the app, which leads to a tree sprouting up wherever the search was made - ranging from a bus to a lecture hall - and ending with the words: “No matter how weird your search request, we’ll plant the trees anyway.” The film won a number of awards, including silver in the prestigious Young Director Award award at Cannes.Įcosia’s marketing team has obtained a 12-month license for the video and expanded on this concept together with JCDecaux to develop a comprehensive print and digital campaign, targeted towards several traffic types including bike and public transport. The concept stems from an award-winning brand video created by students at Germany’s Filmakademie Baden-Wuerttemberg, originally the students’ own initiative for a class assignment. It has been developed together with JCDecaux, the world’s leading out-of-home advertising company, and Sky Media in the UK. The user-generated campaign speaks directly to users in each city, by displaying searches they have shared via social media. Green search engine Ecosia is launching its first major international brand campaign in cities across Europe, to let millions of potential new users know that they can turn their searches, no matter how weird, into trees.
The campaign has been developed together with JCDecaux’s Nurture Programme - which helps start-ups and scale-ups across Europe to scale their brand - and Sky Media in the UK.Its concept expands on award-winning brand video created by students at Germany’s Filmakademie Baden-Wuerttemberg.Ecosia’s ‘Weird Search Requests’ campaign will be live in France, Germany, the Netherlands and the UK.
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